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Crisis Management and Branding: Advanced Book Publicity TacticsMost conversations about book publicity focus on the triumphs: the bestseller lists, the TV appearances, and the rave reviews. But what happens when things go wrong? In the age of viral social media, authors are more exposed than ever. A controversial passage, a misunderstood tweet, or a coordinated "review bombing" campaign can threaten an author's reputation overnight. This is where the...0 Comments 0 Shares 19 Views 0 ReviewsPlease log in to like, share and comment!
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