Market Overview:

Saudi Arabia toys market size reached USD 572.4 Million in 2025. Looking forward, the market is expected to reach USD 943.5 Million by 2034, exhibiting a growth rate (CAGR) of 5.71% during 2026-2034. The Saudi Arabia toys market features a dynamic sector fueled by a large young population, rising household incomes, and strong parental focus on educational and interactive play items. It relies heavily on imports from global brands, with growing demand for innovative, technology-integrated, and licensed products through diverse retail channels including online platforms.

How AI is Reshaping the Future of Saudi Arabia Toys Market:

• Parents in Saudi Arabia are snapping up AI-powered educational toys that adapt to a child's learning pace, boosting engagement in STEM skills, with tech toys like interactive robotics kits from companies such as LEGO seeing strong demand in urban areas thanks to rising focus on child development.

• The push from Vision 2030 emphasizes digital innovation and education, encouraging adoption of smart toys that blend fun with learning through AI features, helping families prioritize interactive products that support early childhood growth and skill-building.

• Major global brands including Mattel and Hasbro are expanding their app-connected smart toy lines in the Kingdom, adding enhanced AI interactions and parental controls, which makes these toys more appealing and safer for Saudi households.

• Demand for AI-enabled toys is growing steadily in Saudi Arabia due to increasing digital literacy among kids and parents, with tech toys incorporating voice recognition and adaptive play now gaining traction across cities and contributing to a more dynamic market.

• E-commerce platforms and local retailers are highlighting AI-driven toys for their personalized experiences, aligning with broader government efforts to diversify the economy through technology, making advanced play options more accessible and popular among families.

Grab a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-toys-market/requestsample

Market Growth Factors

The Saudi Arabia toys market is experiencing strong momentum from a rapidly expanding young demographic and rising household spending power, as families prioritize children's development and leisure. With a significant portion of the population comprising children, parents increasingly seek high-quality products that support learning and creativity. Economic diversification initiatives enhance family budgets, enabling greater investment in diverse toy categories. This demographic structure, combined with greater urbanization, fosters demand for engaging play options that align with modern parenting goals focused on early skill-building and entertainment, sustaining consistent market expansion.

A prominent shift is occurring toward educational and STEM-oriented toys, reflecting parents' emphasis on child cognitive growth and school readiness. These products, incorporating interactive elements and problem-solving features, appeal to families aiming to blend fun with learning. Concurrently, the integration of technology in play experiences gains traction, with smart and digital-enhanced items attracting tech-savvy households. This trend mirrors broader societal priorities on education and innovation, driving manufacturers to innovate and introduce advanced offerings that meet evolving expectations for developmental benefits.

The surge in licensed character-based and franchise-linked toys propels market dynamics, fueled by the influence of popular media, films, animations, and gaming content. Global and regional entertainment properties inspire strong consumer interest, particularly among children exposed to these through screens and cultural exposure. This popularity encourages premium purchases and brand loyalty, as families favor toys connected to familiar stories and characters. Additionally, the expansion of e-commerce platforms facilitates easier access to a wide variety of imported and branded items, further amplifying visibility and sales of these sought-after products.

Market Segmentation

Product Type Insights:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Age Group Insights:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Departmental Stores
• Online Stores
• Others

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent Developement & News

• February 2026: Major toy retailers report a 25% increase in smart toy sales, driven by growing demand for interactive learning experiences that integrate digital technology with traditional play.
• September 2025: The Kids & Toys Expo in Riyadh attracts over 15,000 professionals and families, showcasing the latest educational tools, smart toys, and innovations from global brands alongside regional developments in eco-friendly and licensed products.
• October 2024: Saudi Entertainment Ventures (SEVEN) partners with Mattel to launch Hot Wheels e-karting racing tracks in six Saudi cities, blending physical toy experiences with immersive entertainment to expand branded play opportunities.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302