When Colors Cost You Sales: Why Precise Photo Color Changes Matter in E-commerce
It must have happened to you, an order is placed, the anticipation is great, and then the delivery order is received with a single disappointing sentence: The item appeared differently on the Internet. Indeed, color mismatch is among the leading causes of e-commerce returns, particularly in the retail of fashion, furniture, home decor and products. That little contrast between teal and...
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