Inside Stüssy’s Journey from Local Brand to Global Icon

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2026-02-27 10:40:10 -

The Birth of a Cultural Movement Stüssy began as a small creative experiment rooted in surf culture, yet it quickly transformed into something far more influential than a simple clothing label. Shawn started by shaping surfboards and signing them with his now-famous handwritten logo, unknowingly creating one of fashion’s most recognizable symbols. As the brand expanded beyond beaches...

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