How Live Streaming Shopping Is Transforming Retail Experiences Consumers continue to change with the times, and retailers are facing an ever-growing demand for better customer experiences. Today's shoppers want more than just a product listing or picture of an item: they want something interactive and customised that gives them confidence in what they are about to buy. This demand has created a surge in the popularity of what is called live streaming shopping — a growing trend in retail where real-time communication takes place together with the ability to purchase items online. Read more: https://penzu.com/p/1845de874a2eb284