Anti Social Social Club: The Complete Guide to the Cult Streetwear Brand Taking Over 2025
What Is Anti Social Social Club? Anti Social Social Club (ASSC) is a Los Angeles-based streetwear brand founded in 2015 by Neek Lurk, a former social marketing manager at Stüssy. The brand started as a personal project — a creative outlet reflecting Lurk's struggles with mental health, isolation, and anxiety. The name itself is a paradox: Anti Social Social...
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