Why UAE Brands Are Moving Customer Conversations to WhatsApp

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2026-07-15 18:46:39 -

The UAE is one of the most WhatsApp-saturated markets on earth. Nearly every smartphone owner in Dubai, Abu Dhabi and Sharjah opens the app every day, and the expectation that a serious brand will be reachable on WhatsApp is higher here than almost anywhere else. From neobank statements to luxury retail loyalty programmes to government channels like DubaiNow and RTA, the messaging habit is...

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