What Steps Should Startups Take Before Launching a Public Token Offering?
Launching a public token offering whether via an Initial DEX Offering (IDO), an Initial Coin Offering (ICO), or a Token Generation Event (TGE) is a capital and attention-intensive milestone. Done well, it funds product development, bootstraps a community, and aligns incentives across users, contributors, and investors. Done poorly, it exposes the project to technical failure, regulatory...
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