Crisis Management and Branding: Advanced Book Publicity Tactics

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2025-11-26 11:24:33 -

Most conversations about book publicity focus on the triumphs: the bestseller lists, the TV appearances, and the rave reviews. But what happens when things go wrong? In the age of viral social media, authors are more exposed than ever. A controversial passage, a misunderstood tweet, or a coordinated "review bombing" campaign can threaten an author's reputation overnight. This is where the...

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