Why Companies Only Think About PR After Something Already Broke

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2026-09-10 10:59:47 -

Why Companies Only Think About PR After Something Already Broke Nobody calls a communications firm on a good day. That is just the pattern. Sales are fine and nobody has said anything embarrassing in an interview and the whole idea of hiring outside help feels like a solution looking for a problem. Then something breaks. A product recall or a leaked internal memo or a founder saying the wrong...

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