Why Utility Is Becoming More Important Than Hype in Web3 Marketing
For a long time, hype was one of the easiest ways for a Web3 project to get attention. A strong narrative, a few influential voices, an exciting token launch, and constant social media activity could quickly put a project in front of thousands of people. But getting attention and keeping people interested are two very different things. As the Web3 market becomes more mature, users are starting...
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