How Retail Catchment Profiles Help Businesses Shortlist Locations in Gurugram
A Location Is Only as Relevant as Its Customer Base Two retail properties can sit on the same road and still serve very different audiences. One may be surrounded by homes and daily-needs shoppers, while another may draw office workers, commuters, or visitors who travel specifically to shop. This difference is explained partly by the retail catchment: the geographic area and customer groups...
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