How Indian e-commerce brands keep their sites up during flash sales

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2026-10-29 10:06:15 -

During a flash sale there is not only high traffic on the website but a lot of traffic arrives in the same sixty seconds. When Flipkart's Big Billion Days opened in October 2026, the company reportedly had around 6.3 million shoppers on the platform at once. It is only fair to wonder how these websites keep up with such huge numbers all at once? How do they not crash? For a big company...

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