Why the 'Business of Kindness' Outperforms Marketing Spin ?

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2025-12-23 11:05:09 -

For decades, the corporate world relied on a simple formula: create a product, spin a catchy story around it, and sell it hard. "Marketing spin" was the golden ticket a way to gloss over imperfections and promise the moon. But the world has changed. Today’s consumers are smarter, more connected, and deeply skeptical of polished facades. They aren't looking for the loudest voice in the...

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