How Can Ice Cream Look Influence Premium Pricing?
When a person buys ice cream, first thing noticed is how ice cream looks. Colors, scoops, and cups can make someone feel they are getting a product worth paying for. People often link look of ice cream with quality. If ice cream looks messy or plain, customers may think product is cheap, even if taste is good. Imagine walking into an ice cream shop in USA and seeing a sundae with chocolate,...
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