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2025-12-03 10:11:37 -

How Premium Packaging Increases Sales of Packaged Ice Cream

In the UK, the competition among ice cream brands is stronger than ever. Supermarkets, dessert parlours, cafés, wholesalers, and online delivery platforms all offer a huge range of choices. Because of this, packaging has become a key factor in how customers decide what to buy. Premium packaging does more than protect ice cream—it influences customer perception, builds trust,...

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